Walt Disney World is among the most operationally complex environments in the world — tens of thousands of cast members, millions of annual guests, dozens of simultaneous live events. As UX Lead within Parks & Resorts Technology, the role spanned every digital surface: web, mobile, kiosk, AR concept, and real-time signage.
Disney's Magical Express — cast reservation system
The highest-complexity project in the portfolio. DME is Disney's complimentary airport transfer service between Orlando International and WDW resorts. The cast-facing reservation system needed to handle multi-party arrivals and departures, flight-linked timing, baggage tracking, and real-time status across dozens of simultaneous coach runs.
The redesign brought clear information hierarchy to an extremely dense data model — contextual filtering, collateral status indicators, and a sidebar recap panel gave dispatchers a glanceable operational overview without losing context.
"Collaborate with diverse teams translating business and brand objectives into guest- and cast-facing applications, as well as digital signage solutions."
OpSheet Mobile — live park operations
OpSheet gives attraction managers a real-time view of wait times, park attendance, budget vs. actuals, and staffing — surfaced on an interactive park map. Designed for extreme conditions: bright outdoor sunlight, gloved hands, rapid task-switching. Tap targets and contrast ratios were calibrated for the field, not a lab. Delivered for iPhone and iPad with full design specifications.
Cast scheduling app — iOS
Designed an iOS shift management application for Walt Disney World cast members. The app surfaced upcoming shift schedules grouped by week, allowed cast to view shift details by attraction, manage drop shifts, pick up available shifts, and trade with other cast members. Multiple design iterations were developed and tested — exploring different approaches to calendar view, list view, and sidebar navigation — with full design specifications delivered alongside the final designs.
Disney Dimensions — in-park AR companion concept
An unsolicited guest-facing concept — a location-aware app delivering attraction deep-dives and historical context. The UX challenge: navigating the tension between immersion and utility. IA placed spatial discovery first with progressive disclosure for depth-seekers. A companion "Throwback" feature overlaid archival photographs onto live camera view, showing guests what stood at each location in an earlier era of the park.
Epcot festivals — wayfinding kiosk UX
Designed interactive digital wayfinding for the Epcot Food & Wine Festival and Flower & Garden Festival. The Food & Wine kiosk featured 30+ international booth locations, gift card recharge locators, daily schedule, and booth-level detail cards — all navigable from a single interactive park map. Built to work without instruction in a high-traffic, high-ambient-noise environment.
Merchandise Locator — cast internal tool
A cast-facing web application for locating merchandise across Walt Disney World's retail locations. Cast members could search by product, character, brand, or campaign — filtering across all WDW parks and resorts to instantly surface where specific items were available and in what quantities. The tool handled thousands of SKUs across dozens of locations, with a filterable grid layout and a detail view showing store locations, product codes, and availability by location.
DisneyQuest — interactive wait time displays
Designed the themed digital wait time display system for DisneyQuest, the indoor interactive entertainment center. The displays used the attraction's own visual identity — elaborate gold and purple ornamentation — to present real-time wait times across all five floors of attractions. A companion Disney Transport real-time arrival board displayed estimated bus arrival times across all park destinations from a single hotel lobby display, replacing static printed schedules with a live, clock-anchored interface.
