Thinking
Point of view on
design leadership
Sharp observations on design craft, AI tools, systems thinking, and the organizational dynamics that make or break design at scale.
Systems & Reuse
Wheels vs. snowflakes — and why the distinction is worth more than you think
Every design team has more creative energy than time. The question isn’t whether to spend it. It’s whether you’re spending it on the right things.
AI & Design
Async, sources of truth, and why AI makes this non-optional
AI doesn’t work off vibes. It works off inputs. If your inputs are scattered across Slack threads and half-finished docs, you don’t get intelligence. You get noise at scale.
Org Dynamics
Just because you’re right doesn’t mean I’m wrong
An 80s lyric, but also most product meetings. Designers and developers aren’t clashing because someone’s wrong. They’re misaligned because the work shapes them differently.
Business Outcomes
Agile without customers isn’t Agile
Agile was never about standups, sprints, or story points. It was about learning. And the only way to answer those questions is with customers.